Maloofs offer hangover remedy - Albuquerque Journal

Maloofs offer hangover remedy

b01_jd_08apr_nevernewCopyright © 2014 Albuquerque Journal

The Maloof family rose to prominence in New Mexico with a beer and spirits business.

Now it’s in the Land of Enchantment to sell a drink it says can help prevent hangovers.

The Maloofs have chosen to begin the wide release of their drink, Never Hungover, in Albuquerque. The beverage will start arriving in some local drug, liquor and grocery stores this week.

The Maloof company is using Admiral Beverage to distribute Never Hungover throughout New Mexico. Admiral bought the Maloofs’ longtime Coors distributorship, Joe G. Maloof Co., in 2010.

It was the family’s last business tie to New Mexico.

While the Maloofs’ company remains headquartered in Las Vegas, Nev., and Never Hungover is made in Austin, Texas, Joe Maloof said this week that it made sense to target Albuquerque for the brand’s expansion.

Never Hungover launched in January through an exclusive deal with GNC, but now it can be sold in other stores.

“We consider (Albuquerque) our home. We grew up in Albuquerque and love the state,” Maloof said by phone, noting the family’s trust in Admiral and its connection to the larger New Mexico community.

“We know a lot of the customers, we know a lot of the retailers,” he said. “We have a lot of friends there and a little bit of family. We thought it would be perfect.”

Walgreens, Lowe’s grocery stores, Kelly Liquors and the Quarters package store will be among the first Albuquerque retailers to stock Never Hungover, according to Admiral General Manager Greg Brown.

Admiral – which has five warehouses and 375 employees in New Mexico – will continue adding retailers and eventually upping distribution to the Las Cruces and Santa Fe areas. The plan also includes getting Never Hungover into bars and restaurants, Brown said.

Never Hungover – described as “a dietary supplement” featuring a natural blend of vitamins, antioxidants, amino acids, nutrients and minerals – is sold in two-ounce bottles. The suggested retail price is $2.99.

Joe Maloof would not say how much was sold at GNC the last three months but that it was successful enough that the vitamin/supplement chain was increasing the number of stores that stock it from 2,500 to 4,000.

Home » Business » Most Recent Biz News » Maloofs offer hangover remedy


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

taboola desktop

1
Council-approved budget would up spending by 20%
ABQnews Seeker
Plan includes pay increase for city ... Plan includes pay increase for city workers, rental support
2
As wildfires rage, state says unemployment assistance is available
ABQnews Seeker
Assistance is available for weeks of ... Assistance is available for weeks of unemployment beginning April 10 through Nov. 5
3
Defendant says he shot JB White 'to stop him'
ABQnews Seeker
Montoya takes stand, says SF basketball ... Montoya takes stand, says SF basketball star chased him, was about to 'throw a power punch'
4
Calf Canyon/Hermits Peak blaze surpasses 2012's Whitewater-Baldy
ABQnews Seeker
Northern NM fire has burned at ... Northern NM fire has burned at least 262 homes
5
'Not intimidated,' Block pitches himself as a fighter for ...
2022 election
GOP hopeful brings combative edge to ... GOP hopeful brings combative edge to governor's race
6
Grandma gets honorary degree for aiding New Mexico community
ABQnews Seeker
She runs Socorro's Restaurant in Hernández She runs Socorro's Restaurant in Hernández
7
States struggle to replace fossil fuel tax revenue
ABQnews Seeker
Budgets flush with petroleum cash put ... Budgets flush with petroleum cash put spotlight on how difficult it is to turn rhetoric on tackling climate change into reality
8
Governor appoints former U.S. Navy officer to state Cabinet ...
ABQnews Seeker
Dye appointed to run state agency ... Dye appointed to run state agency tasked with natural disaster response
9
Suspect dies over weekend in county jail
ABQnews Seeker
Woman was accused of stabbing boyfriend ... Woman was accused of stabbing boyfriend to death