Silver screen 101: Film students from Santa Fe University of Art and Design are coordinating the event

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Ronnie Gene Blevins will be part of a Q&A for his film, “Joe.”

ALBUQUERQUE, N.M. — This film festival is taking a different approach.

While other festivals are run by people who have been in the entertainment industry for years, the inaugural CineVision Film Festival is run by students at Santa Fe University of Art and Design.

CineVision Film Festival WHEN: Various times from Thursday, May 1, through May 4 WHERE: Santa Fe University of Art and Design, 1600 St. Michael’s Drive, Santa Fe HOW MUCH: $10 per film or $20 four-day all inclusive pass at SFUAD students with valid student ID are free

“This is a chance for our students to learn how things are really run,” says Paula Amanda, associate chair of The Film School at SFUAD. “We can teach students how things should run, but it’s always better to put them in a situation where they can deal firsthand with what comes up.”

CineVision is being presented by SFUAD, Christopher Foundation for the Arts, The Screen and Film 4 Change.

CineVision will showcase a collection of animation films from Mexico and New Zealand and documentaries and narrative films from the film festival circuit.

“Hateship Loveship,” a dramatic feature starring Kristin Wiig, will be screened at the festival as well as “Cinema Six,” an indie comedy co-directed by Taos native Mark Potts.

Rich Henrich, who is producing the festival with his company Film 4 Change, says there will be work presented by SFUAD film students and alumni and some filmmaker panels.

One of those will be with Ronnie Gene Blevins, who is starring in the film “Joe” with Nicolas Cage.

“We wanted to create a festival that offers a little bit of everything,” Henrich says. “We have comedy, drama, animation and international films.”

Henrich says the festival ticket proceeds will benefit a film production fund that SFUAD’s aspiring student filmmakers will compete for in the fall.

“CineVision is an incredible opportunity for students to curate and study contemporary independent film while interacting in meaningful ways with their peers, industry leaders and celebrities,” Henrich says. “It’s an immersive, intensive educational lab packaged around a whole lot of fun over four days that will begin the bridge-building process to their future careers and professional relationships.”

CineVision was born from the FilmBizHub at SFUAD, a group of industry businesses that now have offices in The Film School, including Film 4 Change. The other FilmBizHub businesses include Midthunder Casting, Cosmic Forces and 12 FPS.

“FilmBizHub was a milestone for The Film School,” Amanda says. “These companies give students a chance to intern and gain real-world experience. It’s an aspect we always wanted to create and now it’s here.”

Panels include a panel hosted by New Mexico Lawyers for the Art, “Experiments in Space and Light,” that will discuss emerging media and SFUAD’s annual multimedia light festival Outdoor Vision Fest, and a Santa Fe alumni panel that will give students advice on getting a start in today’s film industry.

“This is something that gets all of the community involved,” Amanda says. “We’re bringing back alumni students to share their experiences as well.”

For a full schedule of events, visit

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Gabe, played by co-writer/co-director Mark Potts, reels up a projector in the film “Cinema Six.” (Courtesy of Splice LLC)

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The staff of the Stanton Family Cinema, from left, Leonard, played by Byron Brown, Cassie, played by Lindsey Newell, Gabe, played by Mark Potts, Dennis, played by Brand Rackley and Mason, played by John Merriman. (Courtesy of Splice LLC)

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The Academy Award-nominated documentary short “CaveDigger” will be screened at the festival.

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