DreamStyle wins Renewal franchise for San Diego County - Albuquerque Journal

DreamStyle wins Renewal franchise for San Diego County

dreamstyledreamtwoAlbuquerque’s fast-growing and locally owned Dreamstyle Remodeling is on the threshold of another expansion as the result of its recent selection as the exclusive franchise for Renewal by Andersen windows and doors in San Diego County, Calif.

“This is a true testament to our great and talented team, many of whom are New Mexico natives,” said Dreamstyle President and CEO Larry Chavez in a prepared statement.

Dreamstyle already has exclusive territories for Andersen products in New Mexico, Tucson and northern Arizona. The San Diego franchise, which will serve a population of 3.5 million people, represents a doubling of the company’s market size for Andersen products.

The expansion to San Diego is so big that the company anticipates hiring an additional 10-15 people in New Mexico to serve as support staff for the branch operations, according to a company press release announcing the San Diego move.

Selection for the San Diego territory was competitive.

“We were one of two finalists, with the other being a much larger company based out of NYC,” said company marketing director Dawn Dewey.

“After a six-hour presentation of our business plan to Renewal by Andersen corporate in Minnesota, coupled with our track record of continued growth and success in our existing markets for Renewal by Andersen, our company was selected.”

Founded in 1990, the company employs more than 200 in Albuquerque and Santa Fe, as well as locations in Phoenix, Prescott and Tucson in Arizona. In addition to Andersen, Dreamstyle markets Four Seasons Sunrooms and Cal Spas. It also does home remodels.

The San Diego location, which is expected to begin operations by Aug. 1, will focus exclusively on Andersen products. The location is projected to generate $4.5 million in revenues in its first year, increasing to $27 million in year five.

Dreamstyle as a whole generated roughly $28 million in revenue in 2013.

In other activity, Dreamstyle plans to move in mid-July to a new 20,000-square-foot showroom and headquarters building at 1460 Renaissance NE, just east of Sportsman’s Warehouse and Costco in the Renaissance area.

Chavez is a member of the national steering committee for the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University.


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