ALBUQUERQUE, N.M. — Albuquerque’s fast-growing and locally owned Dreamstyle Remodeling is on the threshold of another expansion as the result of its recent selection as the exclusive franchise for Renewal by Andersen windows and doors in San Diego County, Calif.
“This is a true testament to our great and talented team, many of whom are New Mexico natives,” said Dreamstyle President and CEO Larry Chavez in a prepared statement.
Dreamstyle already has exclusive territories for Andersen products in New Mexico, Tucson and northern Arizona. The San Diego franchise, which will serve a population of 3.5 million people, represents a doubling of the company’s market size for Andersen products.
The expansion to San Diego is so big that the company anticipates hiring an additional 10-15 people in New Mexico to serve as support staff for the branch operations, according to a company press release announcing the San Diego move.
Selection for the San Diego territory was competitive.
“We were one of two finalists, with the other being a much larger company based out of NYC,” said company marketing director Dawn Dewey.
“After a six-hour presentation of our business plan to Renewal by Andersen corporate in Minnesota, coupled with our track record of continued growth and success in our existing markets for Renewal by Andersen, our company was selected.”