ALBUQUERQUE, N.M. — Enerpulse Inc. has shifted its race-car branding drive into higher gear by inking a new partnership with the Sportscar Vintage Racing Association.
Albuquerque-based Enerpulse became an official sponsor of the association, which bills itself as the largest and one of the oldest vintage racing organizations in the U.S. In turn, Enerpulse’s pulsed-power ignition plugs – which the company says delivers a charge 20,000 times more powerful than a standard spark plug – will now be touted as the racing association’s “official plug.”
“SVRA is thrilled to announce our new partnership with Enerpulse Technologies and their Pulstar Pulse brand,” said association President and CEO Tony Parella in a statement. “The advanced technology of a pulsed-power spark plug is an exciting development in the racing world.”
In May, two-time Indianapolis 500 winner Al Unser Jr. joined Enerpulse as its “performance expert,” promoting the company’s Pulstar Pulse Plugs at racing events around the country. That included a three-day classic car race that the SVRA organized in early June at the Indianapolis Motor Speedway.
Enerpulse’s plugs are sold nationwide through retailers such as Advance Auto Parts. They have a built-in capacitor that gathers and stores an electric charge from a vehicle’s battery. When the ignition is engaged, it immediately releases a pulse of power. That gives an extra charge compared to normal plugs that the company says improves engine efficiency and cuts fuel consumption.