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Applebee’s opening 8th Albuquerque location; 9th on way

applebeeslogoALBUQUERQUE, N.M. — If the casual dining sector really is hurting, it seems someone forgot to tell Albuquerque.

Albuquerque’s eighth Applebee’s will open to the public Monday. The new-look location is at 5916 Holly NE, along Paseo del Norte near Interstate 25.

And the same franchisee, Apple Investors Group, has begun construction on another Duke City Applebee’s near Coors and Montaño. Tracy Ortiz, the company’s area director, said it likely will open in November.

“If these do well, then we’ll continue. We have a few more sites in the plans,” Ortiz told the Journal on Friday. “We want to grow this market.”

Ortiz said the Duke City is the highest volume market for Florida-based AIG, which has 52 Applebee’s across several states. Despite the mounting competition, she said the local stores continue performing well.


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“We’re doing pretty good,” she said. “We’re holding our own.”

The Holly location features an entirely new design that incorporates a two-story patio. Ortiz said it’s the first of its kind in the company. The Coors/Montaño restaurant will utilize the same style.

Applebee’s has hired more than 100 people to staff the Holly location and likely will employ about 95 more at Coors and Montaño, according to Ortiz.