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“Reveal” coming on “Do not call Saul” billboard

do-not-pngSANTA FE, N.M. — Drivers are doing a double-take at an Albuquerque billboard whetting the appetites of “Breaking Bad” fans, Journal news partner KOAT TV is reporting.

Those who can’t wait for “Better Call Saul” to premier in January may scratch their heads once they see it.

The billboard, at Interstate 25 and Lomas Boulevard, says in big neon green-and-white letters: “Do not call Saul.” The show’s writer and producer tweeted he doesn’t know who put up the billboard and wants an explanation.

Some people are skeptical however.

“I could see them possibly making that up to create a lot of buzz,” said “Breaking Bad” fan Luke Bruce. “That’s show business, right?”

Clear Channel Billboards said the company that bought the ad space asked to keep it secret because there’s a big reveal coming soon.