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Branding Marble: The brewery spotlights the 505 on its new labels

ALBUQUERQUE, N.M. — The nation is catching on to what makes Marble Brewery outstanding, and now the local craft beer maker wants the world to know what makes Albuquerque and New Mexico a great place to be.

Marble Brewery is collaborating with branding firm Ripe, Inc. for its new series of “From The Wood” labels. The labels will feature mural art from Downtown Albuquerque.

The first in the series will be featured on its Reserve Ale bottle.

Marble Brewery is collaborating with branding firm Ripe, Inc. for its new series of From the Wood labels. (Courtesy of Ripe, Inc.)

Marble Brewery is collaborating with branding firm Ripe, Inc. for its new series of From the Wood labels. (Courtesy of Ripe, Inc.)

“The Reserve Ale uses a section of Thomas Christopher Haag’s ‘Totem of the New Ancient Ones’ located at Second and Central (SW in Albuquerque),” Donna Romano, co-owner and creative director of Ripe, Inc., said of the label. “It was chosen to support the character of the beer – warm, rich, complex.”

A release party for the Reserve Ale will be held Wednesday, Nov. 19, at Marble’s Downtown location at 111 Marble NW. The strong, mahogany-hued ale is aged in American oak wood barrels, which were previously used by Woodford Reserve to distill bourbon, according to Marble owner and brewmaster Ted Rice. Marble has celebrated an annual release of the “fresh, strong ale” with notes of vanilla since 2009.

The upcoming Brett IPA label uses detail from a mural located on the back of downtown Albuquerque’s The Brew on Gold Street by Queens Under Estimated.

“It reflects the beer’s character: bright, lively, fresh,” Romano said of Brett IPA label.

Marble recently worked with Ripe, Inc. for its new logo, which features a distinctive bird’s head holding a marble in its mouth. It continued the collaboration and the result is a series of labels that showcase Albuquerque’s artistic side as well as a version for Marble’s staple beers that feature New Mexico landscapes and cityscapes.

“Marble is deeply connected to the community and they collaborate with the art scene and music scene and have a big beautiful mural at their downtown location,” Romano said. “We’re trying to, hopefully, promote the art that is happening in downtown (Albuquerque). … And it’s symbolic of the relationship between Marble and the art community and the sense of creativity and grassroots art happening in Albuquerque.”

Marble’s bottled staple beers also will be getting new labels.

“Their IPA, Double White, Red Ale, Oatmeal Stout, Wildflower Wheat and the Pilsner will not have murals but a different illustration style where we create the cityscapes and landscapes of Albuquerque and New Mexico,” Romano said. “As Marble grows, we want them to know where they are from nationally.”

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