RIO RANCHO — Just-approved changes to the city’s sign ordinance will give businesses more opportunity to promote themselves. But the new rules come with a host of new fees.
The changes streamline the process for businesses that want to put up signs away from their own premises.
Previously, businesses who wanted to put up off-premises signs had to apply to the planning and zoning board for a zoning variance — a more cumbersome process, said Councilor Mike Williams.
He said this will help businesses that may be situated in small side streets.