LAS VEGAS — It’s not just about how many steps you’ve taken or how many calories you’ve burned in a day. Wearable fitness trackers and health monitors are becoming more commonplace and diverse, but just what do you do with all of that data?
“We have a lot of people buy wearables and then stop using them,” said Paul Landau, president of Fitbug, a British maker of fitness trackers. Landau attended the International CES gadget show in Las Vegas last week, promoting a series of 12-week fitness coaching programs that offer detailed and custom recommendations for getting in shape. “If you want to help people,” said Landau, “they’ve got to have more than just self-tracking.”
Health monitors aren’t just for fitness buffs. Startups and big tech companies at the gadget show promoted all kinds of uses for the data generated by wearable sensors — from mindfulness exercises to figuring out the best time to get pregnant. Other companies aim to offer value by aggregating data from different sources, so it can be viewed and interpreted together. That could be useful, but it also raises a host of privacy concerns.
TURNING DATA INTO AN EXPERIENCE