ALBUQUERQUE, N.M. — Doug Turner is used to flying to France and Rwanda to help clients, but now he may not have to do it quite as often.
Through the newly formed Global Communications Alliance, the Albuquerque public affairs professional and his firm, Agenda, are formally linked to similar companies around the world. With representation in North America, Europe, Africa and Australia, Turner said the partnership is a way to expand each member’s business and better help clients whose operations often flow across borders.
“It’s all about growth and service,” Turner said in an interview this week. “We’re looking to be able to add clients that our partner (agencies) already serve and help them in the U.S. We’re also wanting to be able to say to our (own) clients that we have a greater ability to serve them.”
The alliance has 10 founding members — including Turner’s company — that work in 15 countries. Turner said the goal is to limit membership to one agency per region or country. Agenda is the lone U.S. company.
Agenda, which grew out of the old DW Turner public relations agency, has about 15 employees in Albuquerque, another nine in Washington, D.C., and about six more throughout the U.S. But Turner, Agenda’s founding partner, estimates 10-15 percent of Agenda’s clients are based outside of the country.
Through the alliance, Turner said the clients will get “local assets, local intelligence that you wouldn’t normally be able to get” in places as disparate as Mozambique, France and Dubai. He said the alliance can help keep a client’s messaging and creative presence consistent throughout the world.
The alliance also makes things a little easier on the travel front.
Turner cited one of Agenda’s clients, TradeMark East Africa, an organization devoted to improving the economies of East African countries by enhancing trade. Agenda helps with the organization’s public relations in Europe and North America, “but we don’t have any physical presence in Africa, so we need a way to have that presence without always having to have our own people there,” Turner said. “It takes a long time to get to Nairobi.”
Through the alliance, Agenda now has a partner in Kenya. The alliance also has representation in France, Belgium, Canada, South Africa, the United Kingdom, Germany, Australia, Holland, Dubai, Portugal, Angola and Mozambique.