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‘Breaking Bad’ star lends voice to latest NM tourism video

tourismvideo1The state Tourism Department has enlisted some star power for a new video about New Mexico’s natural beauty in the hopes that some famous help will get the message to a larger audience.

“Breaking Bad” star Bryan Cranston narrates “Wild Territory,” the latest addition to the “New Mexico True Stories” series. In the 1½-minute film, “Cranston reads from Cormac McCarthy’s novel “Blood Meridian” over footage shot at Bosque del Apache, Valles Caldera, the Taos Gorge and other scenic locations.

McCarthy gave permission for use of the text, and Tourism Secretary Rebecca Latham said Cranston — the state’s first choice for narrator — agreed to read it.

“We just felt fortunate that he saw the beauty of what we were trying to do and saw the power of this piece,” she said.

The Tourism Department — which also oversees the New Mexico Clean & Beautiful program — released the video hoping it would prompt viewers to sign up for a local spring cleanup event, some of which are listed here. April is “Keep America Beautiful Month,” she said.

Latham said Cranston didn’t want to become the focus of the video, and the Tourism Department intentionally left his name off a news release announcing the release. But she knows that pairing an acclaimed writer and actor who both have ties to the state — Cranston worked in New Mexico while making “Breaking Bad,” and McCarthy has a home near Santa Fe — should certainly help “to get more eyes on it.”

“We hope that this does its job,” she said. “We hope that it spreads the word and inspires people to take action.”

New Mexico True Stories is a growing series of videos highlighting the people and places that set the state apart. “Wild Territory” is the seventh release to date.