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Choice of De Anza developer challenged

A computer-generated view of the front of a reburbished De Anza as conceptualized by Anthea  Nob Hill LLC.  (Courtesy De Anza)

A computer-generated view of the front of a reburbished De Anza as conceptualized by Anthea Nob Hill LLC.
(Courtesy De Anza)

ALBUQUERQUE, N.M. — The Albuquerque Development Commission’s selection of a developer to resurrect the historic but rundown De Anza Motor Inn in east Nob Hill has been appealed by the company that came in second place.

De  Anza Co., which includes Albuquerque businessman Jerry Landgraf, argues in its appeal to the City Council that its 65-room boutique hotel concept was shortchanged in a “scoring matrix” used to rank five proposals submitted for the project.

In its “Explanation of Appeal,” De Anza Co. also criticized the winning proposal by Anthea@Nob Hill, which is headed by Bill Smith of Construct Southwest and TLC Plumbing founder Dale Armstrong. Anthea envisions 30 furnished apartments rented like extended-stay motel rooms.

Contacted for comment on the appeal, Smith said in an email Tuesday, “We are excited about performing on this development for the City and Nob Hill and look forward to helping revitalize the area with a high end property that will have a positive economic impact.”

The five-member redevelopment commission makes the final decision on who redevelops city-owned property. Appeals of those decisions go to the council, which rejected similar appeals on what became Villa de San Felipe apartments in 1999 and El Vado Motel in 2014.

Both the De Anza Co. and Anthea proposals include restaurants. De Anza Co.’s $13.8 million emphasizes historic preservation with a tourist-oriented Route 66 theme, while Anthea’s $8.2 million proposal calls for substantial new construction and a focus on the business traveller.

De Anza’s appeal argues that its original proposal document was more detailed and based on a more realistic business analysis than Anthea’s rival proposal, yet received lower scores in several components of the scoring matrix, such as financial structure and financial capacity.

In addition to Landgraf, who owns redeveloped properties in Nob Hill, De Anza Co. principals are Trip Rothschild and Eric von Starck, both of Santa Fe.

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