ALBUQUERQUE, N.M. — The crates keep coming and so do the new names at Albuquerque’s first shipping container community.
Developer Roy Solomon has signed two more leases for his Green Jeans Farmery, securing commitments from Zeus’ Juice & Nutrition and FIT Studio. Both Duke City businesses will leave existing locations to join Green Jeans, which is now 80 percent leased.
Solomon — who envisioned Green Jeans as a distinctive oasis for local businesses in the middle of the city — said the tenant roster has shaped up much like he’d hoped.
“I don’t know if there’s any more satisfaction than bringing in somebody who’s excited, has worked hard and is local,” he said.
Nothing has opened yet at Green Jeans, which is at Interstate 40 and Carlisle. As the first large development of its kind in Albuquerque, the permitting process took longer than expected. Recent rains have also created some delays.
But Solomon said the first space — the Santa Fe Brewing Co. taproom — could be completed within a matter of weeks, and several of the smaller restaurant operators could be up and running shortly thereafter.
Green Jeans may still be a work in progress, but people already are flocking to the site. Ongoing construction has generated significant interest, with strangers often stopping by to get a closer look and ask questions.
“It’s like a tourist attraction,” Solomon joked. “We’re right behind the Balloon Fiesta on photo opps.”
The unusual nature of the project and its setting along Interstate 40 helped Solomon land Zeus’ and FIT.
Alfonzo Zamora of Zeus’ will trade his storefront at San Mateo and Menaul — which currently operates under the name Xtreme Supplement — to serve his organic juices and smoothies within the container development. He called the project “genius” and said he expects the attention-grabbing community to become a magnet for his target audience.
In addition to Santa Fe Brewing Co., his Green Jeans neighbors will include established names like Amore Neapolitan Pizzeria & Italian Deli, Bocadillos and an off-shoot of the Rustic food truck as well as local startups like Epiphany Espresso and Rockin’ Taco.
“I think it’s going to be more of a driving destination,” Zamora said. “People will want to go there because of the area around (it).”
The new FIT Studio at Green Jeans will feature a second-level indoor-outdoor exercise space. The boutique gym specializes in individual and small group functional fitness training and uses what owner Adam Valdez compared to “adult jungle gyms” plus kettlebells, sandbags and more.
Valdez has spent the past year in a warehouse area near Jefferson and Montgomery and said he’s seeking more exposure through a move to Green Jeans.
“We’re going to be in a good location,” he said. “And I really have just liked the uniqueness of the project. It kind of fits our training style, our concept and our idea.”