ALBUQUERQUE, N.M. — Amid all the terrible news of crime and chaos in the city and the rest of the world recently, Albuquerque drivers got a dose of happiness from a couple dozen positive picketers who waved supportive and encouraging signs near the University of New Mexico early Saturday afternoon.
University of New Mexico student Heather Hutzell, a strategic communications major, organized the “Happiness Sprinkling Project” event as a project for her social marketing class.
She used social media and other tools to gather people to Central Avenue and handed them signs that said, for example, “Be You,” “You are Loved” and “It’s going to be okay.”
The signs have been passed along to organizers for similar events all over the country.
Hutzell said the event was aimed at counteracting negativity that is broadcast by news media and deeply felt by people in Albuquerque and elsewhere.
Instead, Hutzell, who is set to graduate in December, said people need to embrace positivity.
“This is the kind of stuff that our city needs right now,” Hutzell said.