ALBUQUERQUE, N.M. — ABQ, the three letters seen on city websites, airline schedules and dozens of Duke City businesses, is at the center of a trademark tussle over taxi cab names.
The question is whether a company has rights to “ABQ” as part of its business name.
One taxi company argues the three initials can’t be protected because ABQ is a commonly known abbreviation for New Mexico’s largest city. The other side, though, contends the abbreviation is part of its business name that is trademarked and therefore protected.
Albuquerque Cab Co. sued competitors Green Cab LLC and Albuquerque Taxi Service, alleging their use of “ABQ” as part of their names in signs and on the Internet was violating state trademark law and confusing potential customers. Also named was Shawn Weston owner of the domain name abqtaxi.com, the suit said.