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More Slurpees in New Mexico

image003ALBUQUERQUE, N.M. — Albuquerque will soon be swimming in Slurpees.

The largest U.S. licensee for 7-Eleven has acquired 14 New Mexico convenience stores from Roberts Oil Co. and has set out on a conversion plan to rebrand them as ALON/7-Eleven locations.

Alon Brands announced the purchase Monday. It includes 10 stores in Albuquerque, plus locations in Los Lunas, Moriarty, Mountainair and Socorro.

The purchase price was not disclosed.

The Dallas-based company now has 38 locations in the market.

“This expansion is part of a significant investment we’re making in the Albuquerque region,” Eric Corley, regional manager for Alon Brands in Albuquerque, said in a news release. “In addition to growing the ALON/7-Eleven footprint by more than 50 percent, we also just finished remodeling all of our locations in the area and built a brand new store in Rio Rancho. I’m proud of the commitment the company has made and will continue to make to this community and our customers here in Albuquerque.”

The stores Alon bought have previously operated under the Roberts Oil, Pump N Save or Phillips 66/Kicks 66 name.

2015-08-17 16_45_01-ALON-ABQMap.jpg (JPEG Image, 612 × 792 pixels)Alon — which intends to keep Roberts Oil employees — will celebrate the purchase with a ribbon-cutting ceremony and Slurpee toast at 1:30 p.m. today at its 8600 Central SW location.

“After more than 40 years of serving the Albuquerque community, the decision to sell was not an easy one for our family,” Roberts Oil Co.’s Karon Roberts said in the release. “However, we’re confident that our business, our employees and our customers are in good hands with ALON/7-Eleven, and we’re looking forward to seeing the positive changes ALON has planned for the stores.”