ALBUQUERQUE, N.M. — New Mexico State Police officers will soon be on television and the radio in a series of commercials to share personal experiences of responding to drunken driving wrecks, Governor Susana Martinez announced Tuesday.
The officers’ accounts will include describing the crashes and informing family members that a loved one has been killed in a drunken driving wreck, Martinez said in a news release. The purpose of the campaign is to discourage people from drinking and driving.
“Our police officers are often the first on the scene. The see firsthand — with their own two eyes — the horror when someone decides to take the wheel after drinking,” she said.
In 2015, 95 of the 234 traffic fatalities in New Mexico so far were alcohol related, according to the governor’s office.
The commercials will run from Nov. 22 through Jan. 23.