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Pet Food Gone Wild

ALBUQUERQUE, N.M. — A newly opened pet product store in Rio Rancho has the solution for dog owners who want a clean pet without the splashing and backache.

The two-pet bathing booths at Pet Food Gone Wild at 2415 Southern are equipped with tubs that can be raised so the washer doesn’t have to bend over. A cord attached to the side of the tub goes round the pet’s neck to ensure a wet Fido doesn’t make a break for it and shake off dirty water midbath.

“I’ve had everything from Great Danes to Yorkies and Chihuahuas in here,” store co-owner Susana Vasquez said.

Pet Food Gone Wild
WHAT: Pet food and products; self-serve pet bathing.
WHERE: 2415 Southern, Rio Rancho.
HOURS: 10 a.m. to 6:30 p.m. Monday to Wednesday; 11 a.m. to 7:30 p.m. Thursday and Friday; 11 a.m. to 6 p.m. Saturday; noon to 5 p.m. Sunday.
PHONE: 994-0101

The $15.99 charge to use the pet spa includes use of shampoo, conditioner, brushes and a cool-air dryer that dries the coat without scorching the skin.

Vasquez and her partner relocated to New Mexico from Chicago a year ago, seeking a warmer climate. They picked Rio Rancho because it seemed like an up-and-coming community, Vasquez said.

They had operated a bulk mail handling business for several years, but found it hard to land jobs once they resettled.

With help from the Rio Rancho Regional Chamber of Commerce and the local Small Business Development Center, they turned enthusiasm for their pets into a new business.

Pet Food Gone Wild opened in early September. In addition to the self-serve pet bathing facilities, the 1,200-square-foot store carries a wide selection of dog and cat foods, treats, chews, vitamins, leashes, harnesses, collars and grooming products. They also sell the “thunder shirt,” a close-fitting jacket designed to help reduce anxiety in dogs.

They specialize in natural and organic brands of dry, dehydrated and canned foods, including gluten-free and potato-free options. There is also a refrigerated display for frozen raw food and bones.

They will hold a grand opening event Friday through Sunday and have invited rescue groups and pet food vendors.
— This article appeared on page 3 of the West Side Journal