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How To Build a Brand

by DJ Heckes, CEO of EXHIB-IT! and author of FullBRAIN Marketing, will be held from 9-11 a.m. on Wednesday in the Lockheed Martin Boardroom at the Albuquerque Hispano Chamber of Commerce, 1309 4th SW. Topics include: branding through relationship building; global brands and correlation to relationship-building; four-step process of how to build a brand; challenges in building a brand; measurement of brand success; and 14 way to create your brand. Admission is $39, and includes a light breakfast and beverages; advance registration is recommended. To register or for additional information, visit

The Advisory Council on Workers’ Compensation and Occupational Disease Disablement exists to review and monitor the workers’ compensation system in New Mexico, and to report every year to the governor and state Legislature. The advisory council is holding a public meeting at 9 a.m. on Thursday at the Hotel Santa Fe, 1501 Paseo de Peralta in Santa Fe. Anyone may attend. The council learns from the public about issues affecting the workers’ compensation system and discusses policy recommendations. The council is interested in different points of view about the workers’ compensation system. Anyone who wishes to speak to the council may contact the council’s staff assistant at 505-841-6052. Meetings are planned in advance and the agenda for each meeting depends on the time available. If you are a person with a disability who needs a special accommodation, please notify the staff. The proposed agenda for the meeting will be posted on the WCA website at no later than 72 hours prior to the meeting. Go to the advisory council page where you will find the link to the agenda. For additional information, contact Diana Sandoval-Tapia by calling 505-841-6052 or email


Jaime Gutierrez-Montoya has been promoted by CliffDweller Digital to director of sales. Gutierrez-Montoya previously was an account manager. She has 14 years’ experience in the media field and previously worked for KASA Fox, KRQE, Univision and Comcast Spotlight.

WESST has promoted two staff members. They are:

Julianna Silva, managing director of the WESST Enterprise Center. Silva previously worked as WESST’s Albuquerque regional manager. She will oversee all activities of the Enterprise Center and work in collaboration with other senior staff to coordinate client services to Albuquerque-area residents.

Clint Reecer, Albuquerque regional manager. Reecer previously worked as WESST’s Rio Rancho regional manager. He will continue to provide business, technical and financial assistance to individuals in the Bernalillo County area.


Tom Womack has joined Dreamstyle Remodeling as a finance and operations analyst. Womack will analyze and seek improvement in financial and operational processes at the direction of the company’s president. He has a bachelor’s degree in business administration from the University of Nebraska.

Anthony Ortiz has joined Southwest Capital Bank as an accounting officer at the bank’s main Albuquerque location. Ortiz previously worked as the associate director of enrollment at the University of Phoenix and for A to Z Financial Services LLC. He has a bachelor’s degree in journalism and mass communications, and a bachelor’s degree in foreign languages, both from the University of New Mexico, as well as a master’s degree in business administration from the University of Phoenix.


Laura Bain, an administrative assistant in network services at Blue Cross Blue Shield of New Mexico (BCBSNM), has been named the 2015 BCBSNM Volunteer of the Year. Bain, who has worked for BCBSNM for 18 years, logged almost 300 volunteer hours in 2015, including volunteering at the American Heart Walk, Operation Back to School, Adopt a Family holiday event and KaBoom! builds. She also regularly serves as the Blue Bear mascot handler, assisting and escorting Blue Bear at community events, and serves as a Wellness Champion for her fellow employees. In her honor, BCBSNM will donate $1,000 to the charity of her choice, Special Olympics of New Mexico.

The 2015 Nursing Excellence Awards have announced the winners of the 2015 Nursing Excellence Awards. They are:

The 2015 Excellence in Education/Research/Academia Award went to Mary C. Wright, principle lecturer II at the UNM College of Nursing.

The 2015 Excellence in Advanced Practice Award went to Ronald J. Haugen, psychiatric nurse practitioner at Artesia General Hospital.

The 2015 Excellence in Community Service Award went to Tara M. Lucero.

The 2015 Outstanding Nursing Student Award went to Ison C. Tenney, who is expected to graduate in May 2016 with a bachelor’s degree in nursing.

David Osborn, a researcher at Sandia National Laboratories, has been elected a Fellow of the American Physical Society’s (APS) Division of Chemical Physics . Osborn was elected in recognition of his innovative research in multiplexed methods for interrogating chemical kinetics and measurements of the physical chemistry of previously elusive reaction intermediates.

The UNM Anderson School of Management Foundation Board has announced the inductees for the 2016 Hall of Fame . The recipients will be honored at the 2016 Hall of Fame ceremonies, which will be held on Thursday, March 3 at the Albuquerque Convention Center.

Hall of Fame honorees are Janet M. McHard, McHard Accounting Consulting LLC; Robert B. Sachs, TEAM Technologies Inc.; and Lee Trussell, Advanced Manufacturing Analysis & Research Corp.

Young Alumni honorees are Valerie Almanzar, Keller Williams Realty; Deena Crawley, Dion’s; and Bridgit Luj ├ín, Dulce Flamenco International Inc.

Sonnet and Ian McKinnon received the Distinguished Service Award as the lead donors for the new Anderson Building, which, upon completion, will be known as the McKinnon Center for Management.

Marketing professor John Benavidez received the Community Leadership Award .


WESST has elected new 2016 board of director officers and two new board members.

New board officers are Angela Anderson – A. Anderson Consulting, chair; Linda Kier – U.S. Bank, vice chair; Laurel Shelton – REDW LLC, treasurer; Rebecca Avitia – National Hispanic Cultural Center, secretary; and Sally Adams – Sally On, immediate past chair.

New board members elected are Chris Olson, vice president, PNM Generation; and Ryan D. Parker, business banking manager, Wells Fargo.

New Mexico Healthcare Executives (NMHE) has elected new chapter officers for 2016 and two new board members.

New 2016 chapter officers are Russell Stowers – Christus St. Vincent Regional Medical Center, president; Claire Hilleary – REDW, secretary; Greg Nainani – New Mexico Heart Institute, treasurer; Kelly Byram – Duke City Consulting LLC, immediate past president.

New board members elected are Amy Blasing, Presbyterian Healthcare Services; and Michael Gomez, UNM Health System Clinics.

Lynn Mostoller, a shareholder at Sutin, Thayer & Browne, has been appointed by the Supreme Court of New Mexico to a three-year term on the Code of Judicial Conduct Committee .

Associated General Contractors (AGC) of New Mexico has elected 2016 board of director officers, 2016 board directors and 2016 associates – affiliate division chairs.

New 2016 board officers elected are John Stroud – J.B. Henderson Construction in Albuquerque, president; Wayne Rutherford – Wayne Rutherford General Contractor in Taos, immediate past president; and Patrick Thomas – Summit Construction in Albuquerque, vice president.

New 2016 board directors are Tony Baca, Southwest Glass & Glazing, Albuquerque; Clinton Beall, B&D Industries Inc., Albuquerque; Lucas Ford, McCarthy Building Companies N.M. Inc., Albuquerque; Larry Franken, Franken Construction Co. Inc., Las Vegas, N.M.; Teryn Lamoreux, Jaynes Corp., Albuquerque; Rick Murphy, Murphy Builders Inc., Gallup; Hap Richardson, Richardson & Richardson, Albuquerque; Dennis Towne, Bradbury Stamm Construction, Albuquerque; Kevin Yearout, Yearout Mechanical, Albuquerque.

2016 associates – affiliate division chairs are Cody Hanna – Hanna Plumbing & Heating Inc. in Albuquerque, chair; Sean Calvert – Calvert Menicucci PC in Albuquerque, vice chair; and Shad James – Jaynes Corp. in Albuquerque, AGC of American Honorary Board Position.

The Apartment Association of New Mexico (AANM) has elected 2016 board of director officers and board of director board members for 2016.

Board officers elected are Chuck Sheldon, CCIM, CPM, – T&C Management, president; Tarah Garcia, CAM – Encantada at Santa Monica, president elect; Sara Minnick-Lujan – Xfinity Communities, vice president of membership; Joshua Smith – Washington Federal, treasurer; and Todd Reeves – Alliance Residential, secretary.

Board directors elected are Gina Corbin-Bombard, Riverwalk Apartments; Kathleen Danuser, Greystar Real Estate Partners; Tarah Garcia, CAM, Encantada at Santa Monica; Katy Goldsmith, CAM, Monarch Properties Inc.; Bobby Griffin, JL Gray company Inc.; Sara Minnick-Lujan, Xfinity Communities; Steven Phillips, Red Rock Group; Todd Reeves, Alliance Residential; Kim Rhoades, ForRent Media Solutions; Josh Rogers, Titan Development; Chuck Sheldon, CCIM, CPM, T&C Management; Joshua Smith, Washington Federal; Jeff Thomas, HD Supply; and Gene Vance, Vance Chavez & Associates.

New patents

(Awarded Jan. 21)

Colorado School of Mines, Golden, Colo., has been assigned a patent ( 9,240,287 ) developed by four co-inventors for “immobilized heteropoly acids and the use of the same electrode stabilization and enhancement.” The co-inventors are Ronald Justin Stanis, Albuquerque, Andrew Michael Herring, Nederland, Colo., Mei-chen Kuo, Denver, and Jack Richard Ferrell, Golden, Colo. (Filed May 2, 2014)

STC.UNM, Albuquerque, has been assigned a patent ( 9,239,455 ) developed by three co-inventors for “structural illumination and evanescent coupling for the extension of imaging interferometric microscopy.” The co-inventors are Steven R. J. Brueck, Albuquerque, Alexander Neumann, Albuquerque, and Yuliya Kuznetsova, Albuquerque. (Filed Sept. 27, 2012)

Sandia, Albuquerque, has been assigned a patent ( 9,239,431 ) developed by three co-inventors for “athermalization of resonant optical devices via thermo-mechanical feedback.” The co-inventors are Peter T. Rakich, Albuquerque, Gregory N. Nielson, Albuquerque, and Anthony L. Lentine, Albuquerque. (Filed Nov. 29, 2011)

Black Hawk Energy Services, Bloomfield, has been assigned a patent ( 9,238,945 ) developed by four co-inventors for a “base beam and self-propelled derrick rig assembly.” The co-inventors are Stuart Buckingham, Farmington, Matt J. Michel, St. Paul, Minn., Dmitry Spivak, Eagan, Minn., and Tim Berg, Mendota Heights, Minn. (Filed Feb. 15, 2013)

Sandia, Albuquerque, has been assigned a patent ( 9,239,384 ) developed by two co-inventors for “terrain detection and classification using single polarization SAR.” The co-inventors are James G. Chow, Sandia Park, and Mark W. Koch, Albuquerque. (Filed Oct. 21, 2014)

Federal contracts

(Announced Jan. 14)

Common Core Writing Academy Inc., Rio Rancho, won a $27,480 federal contract from the U.S. Department of the Interior’s Bureau of Indian Affairs for professional development services for the Riverside Indian School in Anadarko, Okla.

(Announced Jan. 15)

Kit Pack Co. Inc., Las Cruces, won a $59,099.16 federal contract from the Defense Logistics Agency, Philadelphia, for conveyor pulleys.

Kit Pack Co. Inc., Las Cruces, won a $44,644.14 federal contract from the Defense Logistics Agency, Richmond, Va., for special purpose electrical cable assemblies.

(Announced Jan. 20)

NativeVet Materiel LLC, Albuquerque, won a $16,898.49 federal contract from the U.S. Department of the Interior’s Bureau of Indian Affairs for fence materials for the BIA-Eastern Navajo Natural Resources Agency in Crownpoint.

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