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Anderson students compete in marketing campaign

ALBUQUERQUE, N.M. — The Anderson School of Management and nine other contestants nationwide are taking part in a marketing contest that awards $5,000 to the winning school.

A team of undergraduates at the University of New Mexico business school is coming up with an “integrated marketing campaign” for the American Fuel and Petrochemical Manufacturers as part of the AFPM Recruitment Challenge.

As part of the program, the Anderson team has formed a student-run agency to develop and launch the campaign using a $1,000 budget provided by AFPM.

“Student participants in the program are encouraged to develop and implement original social and digital media content for use by AFPM and its members to increase awareness of the positive benefits of the industries as well as spur recruitment of skilled craft professionals, technical professionals and administrative staff,” a news release said.

The top three schools will be invited to Houston to present their research, campaign and results. The top team will receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.

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