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Lavu founder Andy Lim to demo new app at B2B Expo

ALBUQUERQUE, N.M. — Andy Lim is at it again, this time with a new business networking app that he plans to demo publicly for the first time at this year’s annual B2B Expo at Sandia Resort and Casino on Tuesday.

Lim resigned in March as CEO of Lavu Inc., the startup he co-founded in 2010 to market a point-of-sale software system for restaurants. Lim guided Lavu through a $15 million venture investment last year that may soon turn the company into a restaurant industry powerhouse.

Lim stepped down for others to lead Lavu going forward. But the now-serial entrepreneur was already working on his next venture – a stealth project to create a new kind of business-networking app dubbed Addmi.

Lim remains close-lipped about the project, but said he will show some of how Addmi works at the Expo.

“It’s just a preview,” Lim told the Journal . “I’m not unveiling the full product, but I will be talking about it.”

During the event, Lim will ask attendees to pull out their mobile devices to experience the app, which provides an interactive medium for people to connect with each other quickly and effectively, making it easier to build professional relationships.

“It’s actually a consumer app that will be tied into business,” Lim said. “One feature lets you walk into any meeting, conference or event and immediately choose the people you want to connect with while sharing information about who you are. It will make social networking more social.”

Lim said there are many more features, only some of which he’ll discuss at the Expo.

“It’s not just a preview,” he said. “I want to get people’s feedback.”

DJ Heches, founder and CEO of EXHIB-IT!, said Lim’s presentation is just a “teaser” to spur people’s interest.

“He will test it on people to show what it can do for networking,” Heches said.

EXHIBIT-IT! is the creator of the annual B2B Expo, now in its ninth year. The Expo allows businesses to learn about each other and connect.

About 115 exhibitors and more than 800 attendees are expected. Round table discussions are scheduled from 3 to 5 p.m., followed by Lim’s presentation.

An auction and raffle will raise funds for the American Lung Association of New Mexico.

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