No matter the level of success that Aaron Watson reaches, he’s always hungry for more.
It’s just the way he’s wired.
For about a decade, the country singer toured heavily just to find a following. He will perform at 6:30 tonight as part of the Las Cruces Country Music Festival.
And it was the grass-roots following that helped him reach No. 1 on the Billboard album charts with his latest album, “The Underdog,” back in February 2015.
While he’s still reveling in the success, he has his sights set on the next step.
“I’m planning on going into the studio later this year,” he says during a recent interview. “We’re doing a Christmas record this year. So we’ll be in the studio a lot between playing shows all over the place.”
To date, Watson has released 12 full-length albums over the course of just more than a decade.
Though “The Underdog” put him on the mainstream map, he remains humble.
“Everyone wants to focus on the success of ‘Underdog,'” he says. “In reality, it took the other 11 records to make that happen. It’s not overnight success by any means.”
Moving forward with a new album, Watson says there’s the same amount of pressure as with previous albums.
“We have always stuck to our guns,” he says. “We try to put out the best music that we can make. And we give God all the glory for all the fans.”
The one thing he has trouble with is being categorized as a “new” artist.
“People are looking at me and seeing me as this young artist,” he says. “I’ve been at this for 15 years, 12 albums. The best part of it is that it’s been fun for me. Music has given me a way to provide for my wife and children. They support everything that I do and I couldn’t be more grateful.”
Watson has the majority of his next album done and he believes it rivals “The Underdog.”
“I did a bunch of co-writes on this album,” he says. “The thing about music is that you have to keep releasing new music or else you become yesterday’s news. I’ve worked too hard to get to this point and I know that it takes so much more hard work to stay in this position.”