Putting on shows during World War II helped raise morale among the troops.
This is the reason Julia Reed Nichols started doing traveling pinup shows.
Reed Nichols is the founder of Do Right! Industries, which started the shows in April 2014.
The group is on a 25-city journey with its pinup tour and will make a stop in Albuquerque on Wednesday, June 9, at the Veterans Memorial. This will be the group’s only stop in New Mexico.
“We started this show just volunteering, and we started posting the pictures online,” she says. “We didn’t expect for people to be so drawn to it. The shows bring back the fun of the World War II era. Where people dressed up to go out and just had fun.”
Reed Nichols says the tour also benefits a great cause, with funds raised used for hospitalized veterans and deployed troops.
“The goal of this group is to re-create the magic of the Hollywood Canteen that operated during the 1940s as a club offering dancing, drinks and entertainment for servicemen, usually on their way overseas,” she says. “This touring cast of Pin-Ups – including Navy veteran and tap dancing sensation Buddy Watson – visits veteran halls and organizations across the nation with their morale-boosting program.”
As a part of its mission to bring together the civilian and military communities, tickets for current or former service members are free as the group’s way of saying “thank you” for their service, and the group works hard to keep costs low for everyone so the community can attend.
Reed Nichols says the audience is asked to dress up for this event.
Reed Nichols says the group encourages guests of the show to dress in vintage fashion.
“This is a very visual show,” she says. “We’ve been growing each year, and our goal is to be performing every night and raising money for veterans.”