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Depersonalize to sell

We love our homes and we expect everyone else will too. However, when placing a house on the market we need to be able to step back and look at the property with objective eyes.

One of the first steps is to depersonalize. This not only relates to the physical space, but also to our relationship with the space.

Break free emotionally

If you say, I am selling “my home,” you are revealing an emotional attachment. Remember, you are selling. It will no longer be yours and you will not have any input or control over the changes a new owner will make.

Think of this property as your investment, not your home. In fact, it is often your largest investment. The sooner you are impartial, the faster it will sell, and the more equity you will preserve.

Start with changing the way you think and talk about your property. By stating, “I am selling my house or my property” and not “my home” you are beginning to emotionally distance yourself from the space.

Now you will be open to the suggestions necessary to make the property appealing to a larger buyer pool.

Subliminal messages

When you leave personal items displayed in your property, you are sending subliminal messages to potential buyers. Buyers may feel the message “You cannot live here, we still do and it is not available.” It is difficult for buyers to envision themselves living in a house with someone else’s personal photos, refrigerator notes and calendars, for example.

Potential buyers

If potential buyers are looking at your personal photos and collections, they are not looking at the features of the property. You are not selling your personal items, you are selling the property. Any distraction from that purpose reduces your opportunity for a sale.

Preparing a property for sale is a daunting task. By making an emotional break and depersonalizing the space, you are taking strides to be on your way.

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