Dion’s is boosting its presence in New Mexico’s second-largest city.
The Albuquerque-based pizzeria chain has announced plans for another Las Cruces location, its second in the market. The new restaurant at the intersection of El Paseo and Idaho should open by fall, according to a news release.
That’s about a mile away from the New Mexico State University campus.
It’s even closer to Las Cruces High School.
It marks store No. 22 for the chain, which continues its steady growth within the region. Dion’s opened its first Denver-area location last fall, and also has stores in West Texas.
The new Las Cruces site will reflect the company’s new look — an interior design currently seen only at the Denver-area and newest Lubbock stores, according to Codi Coulter, Dion’s communications coordinator.
It will employ about 70 people.
Dion’s first expanded to Las Cruces in 2005, Coulter said.
“Our current Las Cruces location has been greatly successful, and many fans have expressed interest in a location closer to the University,” CEO Mark Herman said in a statement.