Telemundo, the Spanish-language network, is about to get a boost in New Mexico, thanks to a proposed $2.5 million purchase of KASA-TV.
The purchase, which is subject to federal approval, also means that FOX Broadcasting programs now airing on KASA-TV, Channel 2.1, will move to Channel 13.2.
KASA, now owned by Media General, is to be sold to Ramar Communications. Ramar is a Lubbock-based company with New Mexico roots that owns seven radio stations and eight TV channels in Lubbock. It also owns the Telemundo affiliate in Albuquerque.
Telemundo — which is available on Channels 15 or 25, depending on the viewer’s location — will move to Channel 2.1 with the capability of reaching a wider audience in the state, said Brad Moran, president of Ramar.
“We think this will allow us to become the strongest Spanish-language station in New Mexico,” Moran said. “KASA is the strongest signal in the state.”
Ramar was started in the early 1970s in Albuquerque, Moran said.
KRQE, also owned by Media General, is to be sold to Nexstar Broadcasing Inc., a media giant involving 104 television stations that reaches 62 markets.