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Designing vs. staging

Staging essential when selling to a variety of buyers


Many homeowners hire a design professional to create the beautiful environment in which they live. They often feel that they do not need any adjustments to that design plan when they place that home on the market. There is a difference between design and staging. Design refers to how you live and staging describes the process necessary to sell.

Designing creates environments to meet individual needs. The designer considers how that family prefers to live in their space and focuses on their personal tastes. Think of this as taste specific. If you find yourself saying, “I like” or “I want”, you are engaged in living, not selling.

Staging focuses on arranging furniture, art, lighting and accessories to market what you are selling- features, function, flow and lifestyle. The house has to speak for itself, since the homeowners will not be there to point these out. Anyone who enters the space has to be able to see every selling feature without explanation. Staging also needs to adapt the property to entice a large number of potential buyers. To be successful, the taste specific characteristics should be altered.

Even when homeowners know what should happen, they often interject their personal, specific taste into the finishes they select to prepare the property. As a result the seller feels they updated the house, but in reality may have created more obstacles. Finishes remain with the house when you leave. Consider if it is worth it to spend money on personal choices that do not go with you, just to turn away buyers or receive a lower offer.

As long as you continue to treat your property as your own, you will own it. When you are ready to sell it is time to think of your house as an investment. Yes, you may need to update but do it wisely. Get advice from experts who know what sells. Save the taste-specific choices for your new home.

© 2016, Mindy Abramson, CSP, all rights reserved