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NM unveils new DWI ad, announces Labor Day patrols

ALBUQUERQUE, N.M. — Gov. Susana Martinez on Tuesday unveiled what she called a powerful new TV ad to combat drunk driving and announced that local and state police will join a nationwide effort to crack down on the problem throughout the Labor Day holiday.

The ad centers around a terrified girl whose intoxicated father is behind the wheel of their family vehicle, swerving in and out of lanes and putting lives in danger, according to a news release.

“This ad sends a strong message: if you get behind the wheel after drinking, you pay the price,” Martinez said in a statement. “The fact is, drunk driving is 100 percent preventable. There are simply no excuses. And at the state level, we’re going to continue to do everything we can to prevent it from happening.”

New Mexico will team up with the National Highway Traffic Safety Administration’s “Drive Sober or Get Pulled Over” campaign that’s working with states across the country to fight drunk driving. Through Labor Day, officer patrols will increase across New Mexico, and the new TV ad will air statewide. During last year’s crackdown, more than 360 arrests were made, 128 for DWI and 240 misdemeanor felony and drug arrests.

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