Dreamstyle Remodeling: Enhancing the value of homes - Albuquerque Journal

Dreamstyle Remodeling: Enhancing the value of homes

Larry Chavez didn’t really set out in life to develop a remodeling empire. But after taking a chance on doing sunrooms – a business that did not exactly take off, but rather was seized by his investors – Chavez quickly forgot about his accounting career and forged ahead. Jump ahead 26 years and DreamStyle Remodeling is now operating in five states, all run from its gleaming, $4.5 million showroom and offices that the company opened in 2014.

“The big thing was 10 years ago when we became the Renewal by Andersen affiliate here in New Mexico,” Chavez said from his window-lined corner office that frames the Sandias. “That has become our core business.” Now DreamStyle Remodeling owes some 80 percent of its business – which is expected to gross between $80 and $100 million this year – to Andersen, he said.

A homeowner’s dream

Walking into the 20,000-square-foot showroom and office complex in the Renaissance Center is a dream for homeowners wanting to do anything their house, large or small. Everything from cabinet knobs to complete kitchen makeovers are tastefully displayed. Of course, there’s generous space for Renewal by Andersen Windows & Patio Doors. Several different Four Seasons Sunrooms offer interesting inside-outside living options, and can be accompanied by one of the large selection of Cal Spas Hot Tubs & Swim Spas.

If the bathroom is looking a little dowdy, there are plenty of ideas on hand for a fix it up through Luxury Bath Walk-in Tubs & Shower Conversions. Blaze King Wood, Pellet, or Gas Stoves & Fireplace Inserts provide the latest in complementary heating choices and even the street view can get an upgrade through ProVia Entry Doors.

Centralized operations

“I had to fill out a survey recently and one of the questions was, ‘What was my best business decisions?'” Chavez recalled. “Very quickly, it became purchasing the land and building this building. It has turned out to be a major resource for us, both for our showroom operation and being able to centralize a lot of our activities. We do all our marketing for all of our out-of-state divisions here. The call center is here. We have human resources here. And our consumer finance, which is a very important function.”

Happy employees make happy customers

The real secret success, however, is pretty simple, he said. “The key is having good products and having happy customers,” Chavez said. “That’s our goal every day is to have happy customers. And we’ve gotten pretty good at it.” Creating happy customers starts with people they meet on the floor, he said.

“Happy employees make happy customers,” he said. “We built a good team and we have a real nice product offering. Everything we do enhances the value of someone’s home. It’s not uncommon for people to have us do some limited work when they go to sell their home.” And there’s a big tie in with the home-buying economy, Chavez added.

“It is very frequent that somebody who purchases a home maybe likes the style, location, and so forth, but that they intend to renovate it to suit their own needs and tastes. That’s where we work hand-in-hand with the real estate industry to help people improve and modify their home that they purchased to meet their needs and own tastes.”

Local benefits

The company continues to grow, as well, adding a sixth market soon in Santa Barbara, Calif., which ultimately helps the local economy, Chavez said. ” Our main business continues to be Renewal by Andersen but we are growing other aspects of the company,” he said. “And we’re pretty proud that we have a good number of the jobs here that are serving our out-of-state markets. So our success in out-of-state markets is creating good paying jobs here in New Mexico. We need more of that around here. We spend lots of money here to support our business out of state. We buy vehicles, computers and various services here. So we really help the local economy with our success in the out-of-state markets.”

The company also supports a number of local causes, like Animal Humane of New Mexico, New Mexico Boys & Girls Club, University of New Mexico Children’s Hospital, the Jewish Community Center, the Mayor’s Ball, and the Lobo Club. What’s more, DreamStyle recently began a $350,000 renovation of the UNM football team’s offices, with the company chipping in $100,000 and Rick Galles, president and CEO of Albuquerque’s Galles Motor Co., also adding a chunk of cash to the project. All the money will come from private donors.

“We’re completely giving the UNM facilities a facelift with some modern stuff,” Chavez said.”The building down at the south end of the stadium was built in the early ‘90s and it’s never been updated. The carpet is worn out.”

Another interesting aspect to the company, he noted, was its diversity. “I’m the CEO, and the No two, there and four people are women,” he said. “It’s a construction company with executive leadership of women who do a fantastic job. We’re real proud of that.”


Home » Business » Real Estate » Dreamstyle Remodeling: Enhancing the value of homes

Insert Question Legislature form in Legis only stories

Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

taboola desktop

ABQjournal can get you answers in all pages


Questions about the Legislature?
Albuquerque Journal can get you answers
Email addresses are used solely for verification and to speed the verification process for repeat questioners.
Need room? Here are 6 houses with an acre ...
ABQnews Seeker
The price tag for each of ... The price tag for each of these homes is under $1 million.
The stage is set: ‘La Traviata’ to kick off ...
ABQnews Seeker
New productions of 'Don Giovanni,' 'La ... New productions of 'Don Giovanni,' 'La Traviata' and 'Der Rosenkavalier,' and a revival of 'The Elixir of Love,' cap a 2024 Santa Fe Opera ...
Nine in New Mexico and Texas accused of operating ...
ABQnews Seeker
Members of the ring allegedly picked ... Members of the ring allegedly picked up undocumented immigrants in Doña Ana County and El Paso County, Texas, and drove them north, often to ...
Pro golf's feud is over; Notah Begay III weighs ...
ABQnews Seeker
Begay, 50, checked his email to ... Begay, 50, checked his email to make sure it was real — "I actually thought, 'is it April Fools Day?'" — and sure enough, ...
Michael J. Sheehan legacy: Archbishop took over in Santa ...
ABQnews Seeker
Archbishop Emeritus Michael J. Sheehan, who ... Archbishop Emeritus Michael J. Sheehan, who died earlier this week, took reins of Archdiocese of Santa Fe at crisis point and led for the ...
No more 'Breaking Bad' — Rebel Donut to close ...
ABQnews Seeker
Beloved Albuquerque doughnut shop Rebel Donut ... Beloved Albuquerque doughnut shop Rebel Donut is closing its doors next week on Thursday, June 15.
No alcohol, no problem: Check out these mocktails in ...
ABQnews Seeker
Five places with notable mock cocktails. ... Five places with notable mock cocktails. What's your favorite mocktail?
Albuquerque city bus gets Pride wrap
ABQnews Seeker
The ABQ RIDE Pride bus wrap will be ... The ABQ RIDE Pride bus wrap will be displayed throughout June.
Isotopes manager Lopez can toast to a career milestone
ABQnews Seeker
Veteran manager gets 1,000th career victory ... Veteran manager gets 1,000th career victory with the Isotopes on Sunday, days after getting loss 1,000 as well.
UNM women's basketball adds Gonzaga to this season's schedule
ABQnews Seeker
UNM will take on powerhouse Gonzaga ... UNM will take on powerhouse Gonzaga in a pre-conference matchup this season in Spokane, Washington. It will be the opener of a home-and-home series ...