Put a price tag on your pride

As homeowners, we all want our property to sell quickly and for top dollar. To have the best opportunity to attain this goal we need to get out of our own way. You can also think of it as putting a price tag on your pride.

Ask yourself how long you want to own this property and how much money you are willing to lose by holding your ground. Logically we would all answer, not long and none. You will be more successful if you are receptive to professional advice to attract a large buyer pool. Below are some common pitfalls home sellers should avoid.

I will find a buyer who will love this house (in its current form) as much as i do.

Limiting your buyer pool will extend the time your home is for sale and reduce the price at which it will sell.

I know what to do and do not need any help.

I have heard this from several homeowners even when their property had no offers after years on the market and significant price reductions. Even if you think you know what is needed, sellers lose equity each time they dig in their heels.

I am comfortable with the way I am living in it.

As long as the focus is on how you want to live in your house, you will be living in it. Altering the emphasis to what buyers want encourages a faster sale.

I am not in a hurry to move, so I can wait.

No matter how much time you are willing to wait, the longer a house sits on the market, the more buyers will wonder what is wrong with the property. You are better off to delay listing your house until you are actually ready to sell.

Keep in mind that you are no longer going to own this property or have any influence on the changes the next owner will make to it. Consider if it is worth the loss of equity to accommodate your personal preferences and selling strategy. For most of us, our house is our largest investment; so treat it that way. Consider it a business, be objective and follow the guidance of professionals who know how to make your space appeal to a large buyer pool. Your equity is on the table.

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