ALBUQUERQUE, N.M. — Beauchamp Jewelers, a family business that has prided itself on adorning generations of Albuquerque residents, is closing its doors after 65 years.
Owner Ron Beauchamp said Tuesday he has decided to retire, leaving behind the family business that his father started in 1951.
A line began forming at the store’s entrance near Louisiana and Menaul early Tuesday for a closeout sale that was initially announced only to longtime customers.
Beauchamp said he expects to be open through the holidays in an effort to sell off the store’s inventory, but he hasn’t decided on an exact closing date.
He said there were no heirs to the business, and he was reluctant to sell to someone else because he “very much wanted to protect the Beauchamp name.” The business, he said, has enjoyed a “stellar reputation” since it opened in the old Baptist building at Central and High in the Downtown area.
Over the years, Beauchamp’s also was located in the Simms building at Fourth and Gold before moving to several locations in the Uptown area, starting in the early 1960s when Coronado Center did not yet exist.
Beauchamp said his father’s slogan for the store was, “The Unusual as Usual,” and he has tried to stick to that spirit. “We’re proud to have jewelry selections that you won’t see anywhere else in town,” he said.
While he is looking forward to retirement — which will include climbing rocks rather than polishing them — he said the decision to move on is bittersweet.
“There’s an emotional side to the whole thing,” he said. “One of my favorite aspects of being in business was the wonderful relationships with so many customers over the years.”