Selling a home during the holidays is easier than you imagine. The holiday season offers a wonderful opportunity to highlight your home’s features. Since many sellers delay listing their property until after New Year’s, lower inventory is another seller advantage. Although buyers come from different backgrounds, most are not offended by decorations that do not reflect their personal beliefs. So go ahead and deck the halls… with a bit of editing.
Keep it simple
Buyers need to become emotionally attached to the property to submit an offer. This is a perfect occasion to entice buyers with a cozy, warm and inviting environment – or a great entertaining space. They also need to see how their furniture and holiday decorations will fit in the space. Here is where the editing begins. Although you can add some holiday charm, keep it simple. Many decorations equate to visual clutter, making the rooms look smaller and distracting from what you are selling.
Accentuate features with holiday decor
Where the eye stops is where the sale either begins or ends. If features capture attention, you are still in the game. Start with a wreath on your door. Skip the kitsch and taste-specific options this year, aim instead for something with a little color or lights that will draw buyers inside. Although fun, ostentatious decorations will limit your buyer pool. Many buyers, expecting more of the same inside, will continue house hunting.
Modest decorations above a fireplace and on the mantle can highlight this great feature. Placement of a Christmas tree can illustrate to a buyer where their tree can fit and can also showcase tall ceilings, windows or a view. A strategically- placed bowl of ornaments can add sparkle and color while encouraging buyers to see the home’s qualities.
This may be the toughest task. If buyers stop to see names on the stockings, family photos, or holiday collections, they are distracted and that significantly reduces your chances of a sale. Consider limiting the personal items to those that are most important to your family during the holidays. Since you are not selling the tree or its ornaments, perhaps the special treasures that would cause buyers to stop and examine the tree itself can take less prominence in a more hidden spot. Also, when a showing is scheduled, you can quickly gather the meaningful items and place them where buyers will not be looking.
The holiday season is a special time of year that can help you market a warm and welcoming atmosphere that encourages buyers to make your house their home.
© 2016, Mindy Abramson, CSP, all rights reserved