Albuquerque startup InnoBright Technologies is preparing for commercial launch in January of a new software technology that could change the way industry turns computer-generated animation into crystal-clear imagery.
The company, which launched in 2014 to market software technology developed at the University of New Mexico, has already won broad accolades and about $650,000 in seed funding to take its product to market. That includes the top-place $100,000 prize from Steve Case’s “Rise of the Rest” pitch competition in Albuquerque in October, plus six-figure investments from the New Mexico Angels, the ABQid business accelerator’s investment fund, and UNM’s Science and Technology Corp.
Since early this year, about 50 companies worldwide have been beta-testing InnoBright’s technology, which radically speeds up the rendering process for video animation. The company incorporated feedback from users to create newer, easier-to-use versions of its software that’s now set for commercial launch, said founder and CEO Raghu Kopalle.
“We worked hard to make it simple-to-use software with different products for different customers that cuts down on the learning curve for everyone so they can rapidly get all the benefits,” Kopalle said. “We had a relatively long beta cycle to learn from our customers and we made many enhancements. Now we’re finally at the commercial release point.”