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Breakfast with Football Coach Davie

He may have been talking football, but Bob Davie sounded more like a CEO than a coach when addressing a group of business leaders this morning.

“We want to build our brand and protect our brand,” UNM’s new head football coach told the Economic Forum.

He said he has been lucky to have come from two organizations with strong brands — as head coach at Notre Dame and as ESPN analyst. Building that brand comes from having every individual involved in the program understand its mission and be a representative, he said.

Davie is in charge of trying to turn around UNM’s beleaguered football program, reeling from only three wins the past three seasons.

He believes UNM can compete with all of the schools in the newly configurated conference — and recruiting is not a problem. New Mexico has the facilities and program to bring in good players and coaches, he said.


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He did say he is “nervous about the quarterback” situation after losing two scholarship quarterbacks, but listed the four now in the system — several from New Mexico.

Davie said he is here for the long term and wants to show the players and New Mexico what a major college football program can do for both.

What can the commmunity do to help?

“These kids deserve to have people in the stands … so buy tickets.”