ALBUQUERQUE, N.M. — It’s red, it’s picture-free and it could be coming soon to a T-shirt near you.
The University of New Mexico on Friday revealed a proposed new logo, the latest step in a larger rebranding effort. The design features an interlocked “NM” set across a “U.” Pending approval by acting President Chaouki Abdallah, it would become the logo used on everything from signs and business cards to social media accounts and sweatshirts.
It would replace UNM’s longstanding logo featuring a shadowy Mesa Vista hall inside a red arch. Introduced in 1989, it has limited resonance: Just 65 percent of those surveyed in the UNM community last year could identify it, said John Benavidez. A principal lecturer in marketing at UNM’s Anderson School of Management, Benavidez chaired the committee that worked with Dallas-headquartered Torch Creative to develop the new logo.
Cinnamon Blair, UNM’s chief marketing and communications officer, said the Mesa Vista design is rarely found on merchandise like clothing and bumper stickers.