Larry Chavez made one thing clear Wednesday: He bleeds Lobo cherry red.
The New Mexico native and owner of Dreamstyle Remodeling, Inc., pledged $10 million over 10 years to the university on Wednesday in exchange for the naming rights to both the football stadium and basketball arena — now dubbed Dreamstyle Stadium and Dreamstyle Arena. (Don’t worry — he knows the longtime unofficial moniker of the Pit isn’t going anywhere.)
But, even if not by his choice, not all that money will stay with the university he loves.
Though the deal was negotiated and secured locally by UNM Foundation employee Jalen Dominguez on behalf of UNM athletics, 10 percent of the $10 million donation — the largest ever for Lobo athletics — will go each year to Learfield Communications, Inc., a company based in Plano, Texas.