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Frios Gourmet Pops rolls into Albuquerque with mobile truck
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A hand-poured ice popsicle brand is bringing the chill to Albuquerque.
Frios Gourmet Pops, a chain that sells its hand-poured popsicles in mobile trucks across 100 locations in 25 states, is bringing its plethora of flavors to the Duke City with its first Albuquerque truck.
Native New Mexican and franchisee Will Garcia debuted the brand and its selection of more than 25 flavors at the New Mexico State Fair in early September. Albuquerque is now the second New Mexico city to welcome the brand, following Alamogordo.
Garcia discovered the brand earlier this year after leaving his corporate job of 12 years in search of a franchise opportunity.
“I wanted to be my own boss,” Garcia said. “Frios grabbed my attention because it was in your face, so bright. Everything I saw, there were smiling faces and they’re really community-driven. I think that’s something that’d be good for Albuquerque.”
Garcia said the State Fair debut aimed to get the brand out there. Some of the most popular flavors seemed to be fruity cereal, cold brew, root beer float and pickle, with pops going for about $5, Garcia said.
Rather than operating in just one location, Garcia will partner with schools and different organizations to serve as a vendor at events and fundraisers. Garcia said people can stay up to date with the truck’s activity on social media.
The business is currently a one-man show primarily serving Albuquerque’s West Side, but Garcia hopes to grow the operation by adding some carts and one or two part-time employees early next spring.
“Frios is for everyone, so it’s just spreading the love,” Garcia said.
