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From big box to mom-and-pops, does Cyber Monday matter?
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Cyber Monday caps off a weekend of sales that kicked off with Black Friday. But how important do businesses think Cyber Monday really is?
Nob Hill Fabrics sells to niche markets — offering unique bolts of cloth from wholesalers and consignment shops as well as sewing classes — and has seasonal sales that overlap with the digital event. But it doesn't consider Cyber Monday a stand-alone event.
It's just a day in a larger holiday week for owner Esther Stuedli-Miller.
Her shop partners with Etsy and participates in its Cyber Monday sales. Both the physical and digital Etsy store have the same holiday discounts, said Stuedeli-Miller.
The national sporting goods chain Cabela's holds a similar attitude on Cyber Monday.
"It is not a day anymore," said Phillip Hirose, general manager of the Cabela’s in Albuquerque.
Cabela’s sale season started the week before Black Friday and continues through Christmas. The holiday season is the store's busy season, he said.
“Cyber Monday is a big day for us online, but every day is a big day for us online now,” said Hirose.
Hirose, who used to work for Walmart, said holiday sales were "havoc" at the more general big box store. Cabela's, in contrast, can get thousands of people on Black Friday but tries to keep it more organized.
