Ad
Featured
Neon makes colorful comeback on Downtown sign
Published
Modified
After a five-year hiatus, a new neon sign will welcome visitors to Downtown.
The sign near Dr. Martin Luther King Jr. and Broadway NE harkens back to the neon signs that once lined U.S. Route 66 and is a signal of a renewed vibrancy in the city core, according to Mayor Tim Keller.
“It looks great at night and is also a homage to our past that says, ‘We love who we are, and we’re also excited about where we’re going,’” Keller said. “When you come Downtown, there’s a lot of great new things.”
The new sign cost $60,000 and replaced its older, faded predecessor.
Keller said the city’s goal with the new sign is to “up their game,” and the sign’s color scheme incorporates blues and reds meant to reflect elements found in retro Route 66 neon signs and a classic New Mexican turquoise background.
