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New KidStrong location opening in Northeast Heights
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KidStrong is getting ready to open its second Albuquerque location on July 22nd. Bobby and Jessica Montoya, who own the KidStrong on the Westside, are bringing their program to the Northeast Heights.
Bobby describes KidStrong as a place where athletic play meets structured child development.
“It’s athletic play. That’s what KidStrong is,” said Bobby. “And in our classes, we focus on brain character and physical development.”
The new location is on the 8000 block of Wyoming NE. Bobby said the curriculum, designed by a team of pediatric physical and occupational therapists and child development experts in Frisco, Texas, makes sure that each activity is age-appropriate.
The programs are structured into 45-minute classes.
Classes are categorized into three levels based on age: KidStrong Prep, KidStrong, and KidStrong X.
“Any class with a three-year-old or younger in is a parent-base class,” Bobby says. “All the kids are working on the same milestone; they’re just going to be asked to do something that’s different.”
The Montoyas also bring backgrounds in mental health and fitness into the program.
“Our background is very different from each other. We’re married, we have two young children. My background is in mental health, his background is in fitness,” Jessica said.
She said the combination is key to KidStrong’s philosophy, focusing not just on physical activities but also on “cognitive well-being, and character building of children.”
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But what sets their gym apart, the couple said, is their coaches.
“We are very selective with who we bring to our curriculum,” said Bobby. “We can have the nicest facilities, and we can have the best programming, but if we don’t have the right people to be able to mentor these kids, connect with these kids, coach these kids along with parents, we really don’t have anything.”
Each program at the gym will have two coaches per class.
As the opening day approaches, the Montoyas are looking forward to working with a new community.
“We really believe it’s a special unique developmental program for kids and wanted to bring it not only for it to benefit our children, but to benefit the youth of Albuquerque,” said Jessica.
