Tractor's Beer for a Better Burque supports four local nonprofits
Several times throughout the year, Tractor Brewing Company provides the opportunity to hoist a pint for a good cause.
The Beer for a Better Burque (BBB) program was launched in 2011 with the goal of supporting nonprofits in New Mexico. Each year since then, Tractor gives four organizations their own quarter on the calendar. During each three-month timeframe, a pint night will be held, where $1 from each drink sold at every Tractor location goes to benefit that nonprofit.
In addition to the pint nights, Tractor also hosts and assists with other special events.
“We do a drag queen bingo for them, and they see 100% of proceeds from that,” said Jeremy Kinter, Tractor events and marketing director. “So we set that up. We coordinate it. We pay for it.
“… We also do beer donations year-round. So if they’re having an event, board of directors meeting or a holiday party — anything at all — they can get as much beer donated to them as they want.”
Each year, the Tractor administrative team meets to select the organizations that will benefit from the BBB initiative. The goal is to recognize a diverse group that assists the community in various ways. The nonprofits selected for 2025, with a brief description taken from their websites, are as follows:
Warehouse 505: Invests in Albuquerque’s youth by providing a place to learn and develop skills under mentorship within the creative arts and individual sports.
The Barrett Foundation: Focuses on ending the experience of homelessness for women and children in our community by providing shelter, housing and supportive services.
Los Sueños Veterinary Group: Elevates healthy futures and a strong human/animal bond through access to quality care, education, resources and supportive services.
New Mexico Immigrant Law Center: Provides free legal assistance and resources for immigrants in New Mexico.
The easiest way to participate in the BBB program is to follow Tractor on social media and see when to attend the pint nights or drag queen bingo events. In many cases, Kinter says that the additional exposure the organizations receive carries beyond the quarterly focus that Tractor provides.
“We’ve handled smaller nonprofits in the past, who from being a BBB benefactor, saw their most fortuitous year the following year because people were aware of them, following them, helping them out, donating and volunteering,” Kinter said.
Prior to COVID, Tractor would collaborate with each organization for its own unique beer, but the stresses of the pandemic prompted the establishment to shift to the pint night format. That along with the other perks of BBB have helped to foster a sense of unity between the nonprofits and the beer lovers throughout the city.
“It’s my favorite part of the job, honestly,” Kinter said. “I’m personally very passionate about our community here in Albuquerque. So just seeing the smile on their faces out at drag queen bingo when people are donating (and) buying cards, or just coming in to drink a pint to support them, it’s just unparalleled. It’s amazing that Tractor does this and takes it very seriously. We just love our community here, and we want to give back as much as possible.”
SEASONAL UPDATE: Earlier in March, Tractor released its Field & Forge ESB (5.8% ABV, 35 IBU), which is described as a “bold yet balanced English Style ESB with a rich malt backbone and a crisp satisfying finish.” The brewery typically makes about 15 barrels for its seasonal releases, and supply can last anywhere from two to five months depending upon demand.