NEWS
Which landmarks should be on Monopoly: Albuquerque edition?
Gamemaker wants to hear from the community
The Duke City's real estate market is getting a twist in 2026, thanks to an iconic board game.
The city of Albuquerque will have its own official Monopoly game come November, and Top Trumps USA — the company licensed by Hasbro to make city-specific editions of the classic real estate game — is asking local residents for input on which landmarks, businesses and cultural sites should be represented on the new board.
"We want to hear from you, the community," Katie Hubbard, sales executive for Top Trumps USA, said. "Where do you go for date night? Where do you walk the dogs? Where are you spending your weekends when you're not playing Monopoly with your family?"
Albuquerque was chosen for the special edition, Hubbard said, because her company looks for cities with a lot of community pride.
"You guys are just booming with community pride, so that's really exciting," she said. "Culture, heritage, diversity — there's so much going on here."
Nominations will be accepted through April 1 on the company's website, us.toptrumps.com, under the Monopoly Nominations tab.
The news conference was held in the lobby of the KiMo Theatre on Wednesday. Hubbard was joined by Mayor Tim Keller and, later, by the game's dapper mascot, Mr. Monopoly.
"We do know there is a nonlicensed product called Albuquerque-opoly," Keller said. "I only mention that to share that this is our opportunity to actually have the full-fledged, licensed Monopoly tailored to Albuquerque. And we get to do it together. That is what is so cool about this."
Keller said he would have liked to see lowrider tokens and adobe hotels, but the plastic and metal game pieces will remain unchanged. In addition to new properties on the game board, though, the Chance and Community Chest cards will get an Albuquerque spin.
"We want to get people thinking about different things we could do," Keller said. "So, our team came up with a few suggestions, which we will later submit. ... For example, you can spill red chile on your shirt and pay $10 for a dry cleaner. And we have NDI (National Dance Institute of New Mexico) performing at Hiland Theater, so you gotta pay $50 for a front row seat. You can win the green chile cheeseburger competition and get $100. You could also get hit with one of our automated speed enforcement speeding cameras, and that's $100. So, there's all sorts of fun things we can bring."
The news conference was briefly interrupted by an emergency siren zooming by outside.
"Mr. Monopoly always kicks up a big stir," Hubbard joked.
Mr. Monopoly then made his entrance, his oversized top hat repeatedly bumping against the door frame and the ceiling.
"Wow, he's much taller in person than I would have imagined," Keller said.
The mayor helped guide the mascot to the podium.
"Watch your head there. Keep going straight. There you go," he said.
The director of the Albuquerque Museum, Andrew Connors, said, "we have the unofficial New Mexico-opoly and Albuquerque-opoly games in the museum's collection. So, it will be interesting to get the official one."
Hubbard said she and Mr. Monopoly plan to return to Albuquerque in November to unveil the final board.
"So, you'll have to wait until November to find out if your suggestions made it," she said.
Logan Royce Beitmen is an arts writer for the Albuquerque Journal. He covers visual art, music, fashion, theater and more. Reach him at lbeitmen@abqjournal.com or on Instagram at @loganroycebeitmen.