In today’s ever changing media world - the right plan and tactics will make the difference

In today's rapidly evolving world of marketing and advertising with ever-changing mediums, businesses face unprecedented challenges getting their messages in front of the right eyes. SUNNY505, New Mexico's largest women-owned and culturally diverse full-service marketing, advertising and public relations agency, excels in guiding organizations through these complexities, ensuring their organizations not only survive but thrive. Here are some tips:

Strategic advertising: Placing your message where it matters

Determining the optimal platforms and mediums for advertising is crucial for effective message exposure. In order to do that, the first question to answer is who are the target markets you are seeking to reach? How old are they? What gender? Where do they live? What types of activities do they participate in? What media do they consume?

For instance, if you’re trying to reach menopausal women with a new solution to reducing symptoms, TikTok won’t be the right medium, but Facebook is. If you’re opening a new brewery and the target market is people between the ages of 21 and 34 in Albuquerque, then TikTok, Instagram and YouTube are likely great media to use. There is no one size fits all solution. Every campaign must be customized with both the right message and tailored to the right audience.

“With the answers to those questions, you can look at the plethora of media options to find the right mix for your situation,” said Joanie Griffin, founding principal of SUNNY505. “The next component will be to look at how long you want to run a campaign and the budget you can allocate to it.”

Navigating the digital maze: Identifying genuine engagement

Another issue recently emerging is the surge of bots and fake news that can obscure genuine customer interactions, making it difficult for businesses to make informed decisions. Griffin emphasizes the importance of discernment in this area and assures clients that this is something they can also help with in this digital age.

"We just analyzed a report for one of our clients from a media vendor and what we found is that much of the engagement wasn’t with real humans but instead bots,” Griffin added. “It’s a huge issue, because it looks like you're reaching all these people and most of them are not real.”

Leveraging a marketing firm’s expertise can ensure that you’re spending your dollars wisely and getting the ROI you’re seeking.

Empowering brands: The impact of professional marketing support

Consistency and repetition are key in marketing. In addition to using paid media solutions, every organization should maximize their owned assets — engaging regularly on social media, updating your website and staying connected with your audiences all help build your brand. These are activities that most organizations do internally, but to truly maximize your reach and impact with day-to-day marketing, hiring a professional can save time and ensure your strategy is effective and results-driven.

“Using social media as an example, you’ve got to be posting consistently for the algorithm or people won’t see your content,” Griffin explained. “For many organizations, having professionals help amplify can make a difference. Organizations can do the day-to-day posting, but the marketing firm can supplement with evergreen content, additional videography and photography and the benefit of an outside eye.”

SUNNY505 offers comprehensive support, allowing companies to focus on what they do best. By entrusting their marketing needs to seasoned professionals, organizations can benefit from expert strategies and execution, leading to enhanced visibility and growth. SUNNY505’s extensive range of services includes brand strategy, communications strategy, media strategy, content and social strategy, and research, insight and reporting.

Unlock your brand's potential with SUNNY505

In an era where digital authenticity and strategic presence are paramount, partnering with an experienced agency like SUNNY505 can be transformative. Their commitment to creative solutions that are "easy to love and impossible to ignore" positions organizations for sustained success in an increasingly competitive market. To help organizations get started, Griffin shares other tips:

• Have a plan with measures, don’t market by feelings or what you like

• Have a crisis plan in place so you can be ready for anything

• Be willing to stand out and differentiate yourself from the competition

• Don’t be afraid to work with professionals to help you navigate the rapidly changing media landscape

For more information on SUNNY505 and how they can help your organization rise to its highest potential, visit https://sunny505.com/.